Building Inner Confidence
Knswims is the sister brand of Kncloset, created with a heartfelt mission—to empower women worldwide, my "unknown sisters." These are women I may never meet, yet I deeply understand their struggles, as I have faced them myself.
Our Story
Founded five years ago in Dubai, Kncloset was born from my passion for ready-to-wear fashion and my deep love for the ocean. Despite years of experience in fashion, launching a swimwear brand required immense courage. The beach has always been my sanctuary—where the waves, the earth, and nature’s embrace bring peace. More than that, I wanted to create something that uplifts women, reminding them of their strength, beauty, and confidence.
Our Purpose
As a child, I faced bullying for my appearance, which deeply impacted my confidence. That experience shaped my vision—to design swimwear that celebrates all body types and helps women feel radiant, powerful, and unapologetically themselves. Every piece from Kncloset is crafted with the goal of making women feel seen, valued, and empowered.
Our Mission
Our brand philosophy is summed up in our tagline:
"Kncloset: Building Your Inner Confidence."
Knswims is more than just swimwear; it’s a movement. With every collection, we strive to inspire women to embrace their uniqueness, feel comfortable in their own skin, and walk with confidence—whether on the beach or in life.
Kncloset and Knswims are tribute to the beauty, resilience, and confidence that every woman holds within.
